January, 2003 - Since starting ValetPark.net
almost one year ago the question I am most frequently asked is "Where
can I find valet parking insurance?" Unfortunately, for a lot of
smaller parking companies there is no easy answer. I recently interviewed
Kathy Phillips, Sr. Vice President of Alliance Insurance, about the future
of insurance in the parking industry. Kathy, a graduate of California
State University, started in the insurance industry in 1976. In the early
1980's, as the insurance industry went into a hard market, Kathy specialized
in the parking industry and focused all of her efforts in that area.
For the past 20 years, Alliance has insured hundreds of parking operations,
both large and small, nationwide for all lines of insurance.
Q: Alliance Insurance is known for specializing
in the writing of insurance for parking operators. Tell me a little
bit about the company's history and the impact Alliance has had on
the parking industry since 1980...
A: In the early 1980's, the insurance industry entered
into what is known as a hard market. This is when there is a rapid
rise in insurance prices, reduction in coverage's and terms and less
availability of insurers willing to write businesses with higher exposures,
such as parking. My career all started with the placement of one well-known
valet parking company who was being non-renewed by their standard carrier
and could not find coverage anywhere. Our agency was contacted and
coverage was placed within 24 hours, although at a increase in premium,
increase in deductibles and lower limits. We realized that if this
parking company was having trouble in the placement of their coverage,
then more than likely others would be also. We immersed ourselves in
the understanding and needs of parking companies and within the first
year of placement of this type of business, we created a unique form
of coverage with a specialty-rating basis. The parking industry was
thrilled to have an agent who knew and understood their exposures and
needs and we responded by placing insurance to meet their needs.
Q: You recently spoke at the National Parking
Associations Convention in Philadelphia. What were some the topics
discussed?
A: At the 2002 National Parking Associations Convention,
I spoke at one of the breakout sessions entitled Driving Down the Cost
of Insurance: Who's in the Drivers Seat? I spoke about the insurance
industry in general, where the industry has been and what has impacted
the insurance industry as a whole which has created another hard market
for the placement of insurance. My discussion then provided helpful
information with respect to parking companies Risk Management, Loss
Prevention and being Proactive in all aspects of their business. We
discussed specifics relating the Hiring Practices, Contract Review
and how to help reduce the cost of your insurance.
Q: It's no secret that the insurance industry
is turning away from underwriting smaller parking companies...What
are the main reasons for this and how have things changed in recent
years?
A: The impact on smaller parking companies is the toughest
area we all face. Some smaller parking companies operate on smaller
profit margins and have less resources. Insurance companies, especially
in a hard market, know and understand the relationship between premium
and exposure and therefore recognize that for the very small parking
companies, there is just too much exposure for the small premium they
are allowed to charge. Insurance carriers who specialize in writing
parking companies understand this also and therefore establish a minimum
premium that they feel is necessary to charge to write a policy. This
really has put the squeeze on the small operators.
Q: We've all heard the insurance terms "Liability" and "Garage
Keepers Legal"...What do these terms mean to the valet parking
operator and how do we determine if we have enough coverage?
A: Liability insurance and garage keepers legal liability
insurance are two specifically different coverage's. Liability insurance
provides protection for the parking company for their negligence should
they injury or damage someone or someone else's property (i.e. Bodily
Injury and Property Damage Coverage) This would be to a third party.
Garage keepers legal liability insurance provides protection for the
parking company for their negligence should they damage the customers
vehicle in which they have taken into their care, custody and control.
Q: Typically quotes are based on volume and revenue
for contract accounts such as Hospitals and Shopping Malls, What is
the criteria for parking company's that specialize in special events?
A: There is no specific rule of thumb in determining
if a parking operator is carrying enough liability limits. The decision
behind choosing limits is to protect the parking companies assets.
Keeping in mind that if a judgment by a court of law exceeds the limit
of insurance, the parking company will have to pay the difference from
their company and perhaps the personal assets of the owner(s). Very
often, contractual agreements will establish limits of liability that
the parking company is required to carry, but the parking company should
not get lulled into a false sense of security in thinking that they
are covered. Keep in mind that limits established in an agreement are
only minimum required and that every allegation and claim is not going
to be covered by insurance. After 20 years in the insurance industry,
you would think that I have seen it all, but you would be surprised
as to the creativity of claimants and what they sue parking operators
for.
Q: Typically quotes are based on volume and revenue
for contract accounts such as Hospitals and Shopping Malls, What is
the criteria for parking company's that specialize in special events?
A: Standard insurance carriers file their forms and
rates with their individual state Insurance Commissioners for approval.
The standard for forms, rating basis and rates in the industry are
set by the Insurance Service Office (ISO). ISO as flaws in their forms
used for parking operators and in their basis of rating based on receipts.
Receipts do not necessarily reflect a parking operators exposure. Therefore,
my insurance program was developed 20 years ago based on the necessary
coverage's for parking companies and a rating basis that more adequately
relates to their exposure. For parking companies that do parking at
set locations day in and day out, we have composite rates based on
the type of parking exposure and number of spaces used. (i.e. self
park rates, attendant park rates and valet park rates) In addition,
most parking companies also offer private party and special event parking.
We recognize that these exposures vary widely and we therefore establish
rates based on a per event charge after we have reviewed the average
type of event that they do parking for.
Q: I want you to look into your crystal ball and
predict the future of the Insurance and Valet Parking Industries, What
do you see?
A: Predicting the future of insurance rates and coverage's
for parking operators is always difficult at best, according to the
December 23, 2002 issue of Business Insurance they are predicting that
exposures are forcing insurers to keep rates high for the foreseeable
future. While rates have increased substantially over the past two
years, often they are still inadequate and need to increase further
Issues that still haunt insurance carriers are low interest rates,
poor underwriting results for the late 1990's and the current lack
of capacity from their reinsurance carriers. Based on the current economy
and financial conditions, key insurance executives predict a continued
hard market for at least the next three to four years.
Insurance is a major cost and affects the profitability
of all parking companies. Small parking operators need to come to grips
with their ability to survive in a hard insurance market and unless
they have the financial resources they will not be able to get through
these hard times. For parking companies that understand business and
want to protect their assets, I have an excellent insurance program
that can be customized to fit their needs.